Why it matters
Why this page matters in the wider system.
Fashion returns are a major economic and environmental cost. The fit data gap is a root cause. Infrastructure that closes that gap directly reduces returns at source — not just manages them more efficiently after the fact.
Requires portable individual body measurements, not just generic size data.
Requires structured garment measurements linked to each product SKU.
Requires accumulated fit outcome history to improve prediction accuracy over time.
Connects body data to garment data across commercial boundaries — which requires neutral infrastructure.